food for thought.

compliments of advertising agency McCann Erickson.

Anyone could make ads. The ingredients to "perfect" advertising? 3 components: Sex, Animals, & Children.

blast from the past.

I was just looking through some old work that I had done when I first started working for Diesel as a VM.

I came across this photo of the "cool" window from Spring Summer '10!

awe, brings back some memories!

birds eye view.

Welcome to the inside of the store's entrance.

Recently added old "be stupid" POP to brick wall.

Keep an eye out for the new preview Spring/Summer '11 pictures.

I am in the process of adding the new apparel this week!

a big goodbye to the Be Stupid campaign!! .. Finally.